Samsung’s Brilliant Ad Campaign with NFC-Based Posters

A technological big has the very best technical choices at their disposal to market their product. Samsung had leveraged the ability of NFC earlier than many different corporations adopted NFC. One such initiative taken by Samsung was to advertise their smartphone’s capabilities and new options with the assistance of sensible NFC posters. Within the Samsung Share to Go marketing campaign, Samsung used NFC posters to market their smartphone’s knowledge sharing capabilities. These posters raised consciousness amongst customers about Samsung smartphones that would faucet one another and share content material with Close to Discipline Communication know-how.

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The idea behind Samsung’s Share to Go marketing campaign:

Samsung deployed best-in-class billboards and posters in public locations permitting their customers to entry free and fast content material to their buyer base. Samsung’s prospects may do one thing distinctive with their cellphone by sharing the content material with only one faucet. This was an idea that was by no means launched earlier than by another firm. NFC allowed a fast and free content material library to Samsung customers. These location-based promotional content material supply posters permitted their customers to construct model loyalty and keep engaged with Samsung’s choices and new merchandise.

These posters launched the newcomers to NFC as an early adopter of the know-how. Share to Go marketing campaign was a terrific initiative that shared nice product consciousness amongst its customers. They carried out these NFC billboards at airports, transit stations, campuses, malls and multiplexes the place customers would have additional time on their palms. These massive posters additionally promoted the most recent merchandise from Samsung at the moment.

Samsung prospects may browse audios, movies and ebooks of their cellphone and later obtain their picked content material via the NFC kiosk. The truth that NFC offered pace much better than 4G community. It will immediately obtain the information into the cellphone inside a couple of seconds.

Marketing campaign consequence and outcomes:

This marketing campaign was the primary of its varieties and opened a complete new space for outside media entry via NFC know-how. This outside element of the Share to Go marketing campaign was a key to their most profitable product launch as Samsung Galaxy SIII, which even outsold the iPhone through the marketing campaign interval. This marketing campaign served the technique of extra gross sales, extra buyer engagement and nice branding for Samsung.

The result of the initiative was triple than what was anticipated from the marketing campaign by the model. Customers cherished the NFC usability and free content material entry to Samsung library leading to one and a half million impressions and over 90,000 interactions with NFC posters’ assist and permitting an excessive amount of buyer engagement, advertising and product usability consciousness.

To summarise, customers are at all times intrigued by any innovation that’s fast, straightforward to make use of and creates a price for his or her cash. This NFC-based marketing campaign labored as an ideal mixture of promoting, tutorial and buyer engagement packages offering complete advantages to the shoppers and the model. NFC carried out with common digital posters created way more worth than simply utilizing digital posters for conventional advertising practises that created the least worth for the patron.