RFID TARGET FOR BRAND PROTECTION

Provide chains have change into more and more advanced with the event of modern applied sciences within the subject. Loads of the merchandise we see and use right this moment are both manufactured internationally. Even when they’re made in our nation, lots of them get their uncooked supplies shipped from overseas. Whereas we’d suppose these more and more advanced provide chains defend us from having our product tampered with, it’s truly the precise reverse. Though provide chain methods and applied sciences have developed over the previous years, so have counterfeiting methods and applied sciences. With a bigger provide chain mechanism and extra prospects for counterfeiters to intervene with manufacturing or transportation, guaranteeing our merchandise’ security and legitimacy is extra vital than ever. That is the place RFID is available in.

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What’s RFID?

For instance, Radio-Frequency Identification (RFID) is a expertise that makes use of wi-fi, non-contact radio frequency waves to switch knowledge and data. In apply, RFID tags will be positioned on almost something. They’re distinctive identifiers that may comply with the availability chain course of all the way in which to your customers’ arms, permitting the product to be verified as genuine by the client utilizing nothing greater than their NFC-enabled smartphones.

Why select RFID?

Counterfeiting poses such an enormous threat in monetary damages and the irreversible lack of religion of shoppers in your merchandise, anti-counterfeit measures have change into a staple in most companies. These measures embody watermarks, 2D barcodes, holograms, color-change inks, and plenty of extra. Nevertheless, the difficulty is, as anti-counterfeiting measures develop, so do counterfeiting measures, and counterfeiters have now discovered workarounds for all of those protections.

RFID presents greater than a easy anti-counterfeit measure which may simply be faked. Not solely does it authenticate that the product in your arms is the product that was shipped, but it surely additionally lets you monitor and hint the product because it goes by way of the availability chain, and allows you to know whether or not or not it has tampered inside the course of. Other than all of this, for the reason that prospects can use RFID to confirm the authenticity of the product of their arms, it creates an additional layer of belief for them and supplies you with a possibility to determine a stronger bond along with your customers.

One other bonus good thing about RFID is its flexibility. Some companies might use it to confirm the authenticity of merchandise, whereas others can monitor the product’s whole journey from begin to end. You’ll be able to place the RFID tag someplace very seen in your product, or you possibly can cover it behind a label in order that it blends in along with your fastidiously designed product.

Counterfeiting is turning into an even bigger menace to companies by the minute. The extensively used anti-counterfeit measures equivalent to watermarks and holograms can not guarantee the security and authenticity of your merchandise. With RFID, you possibly can relaxation with peace of thoughts by monitoring your product each step of the availability chain journey, however you possibly can enable your prospects to confirm the authenticity of the product they’re with.