RFID For Brand Protection

Radio Frequency Identification (RFID) has emerged as one of many revolutionizing applied sciences which have modified the working dynamics of many industries. The purposes of RFID are huge, and it’s a expertise that each model is trying ahead to adopting.

If you’re a model proprietor, you have to be very involved in regards to the id and safety of your model. Taking measures for shielding your model’s originality can be one among your vital priorities as a result of it has a direct influence on the variety of clients you lose.

RFID is an answer for each model on the market who needs to win the battle towards counterfeiting. It is not going to solely assist manufacturers retain their present clients but additionally assist them achieve extra clients since they’re the one ones who’re offering real, high quality merchandise. Furthermore, the worth of their merchandise is not going to drop; therefore they will promote their merchandise on the proper worth.

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How Do RFID Tags Guarantee Model Safety?

RFID tags present a novel id to each product {that a} model owns. These tags are hooked up to the product’s packaging by contemplating the next factors:

Dimension and orientation of the tag: The tag should match a selected measurement in order that it doesn’t have an effect on the outlook of the product. The proper place must be recognized earlier than putting the tag on a product.
Is the tag readable? The tag have to be positioned at a place the place scanners can learn it.
Presence of steel or water: If the product comprises steel items or water, then the tag have to be positioned rigorously to keep away from exterior interference.
Tamper-proof location: The tag have to be positioned at such a spot on the product that it can’t be indifferent simply.

All of the factors talked about above must be thought-about when somebody plans to make use of RFID tags to trace and defend their merchandise. RFID tags are a lot better than different strategies of brand name safety, together with barcodes, holograms, color-changing tags, and watermarks, as a result of forgers can’t copy the data current in an RFID tag or imitate the tag precisely as it’s. Counterfeiters have discovered some ways to repeat different strategies of brand name safety. Therefore, utilizing RFID expertise is the easiest way to guard your model’s distinctive id.

Prospects can work together with RFID tags utilizing NFC-enabled smartphones, that are quite common lately. They will test the authenticity of the product earlier than shopping for it by merely scanning the RFID tag with their telephones.

As a product proprietor, you may monitor your merchandise all through your entire provide chain course of, from the purpose of producing till the product reaches the retail shops. If anybody tries to mishandle or tamper your product throughout the supply-chain course of, then you definately would instantly get notified as a result of the RFID tag stops transmitting when it’s broken. You’ll know the precise location the place the tag has been abused, and you’ll simply attain the particular person(s) accountable for it.

All in all, RFID expertise is a superb weapon that manufacturers can use towards counterfeiting since different strategies of brand name safety aren’t as environment friendly as RFID is, and your model can take pleasure in many added advantages that accompany RFID expertise.