Brand Protection: Philips uses NFC to Authenticate Toothbrush Heads and Configure Device Operation

Proudly owning a magnificence model might be numerous enjoyable, nevertheless it requires extraordinarily arduous work to face out from the queue. Nonetheless, presenting a product that has been missed by the market makes your model to talk for itself. Within the cosmetics line, Philips has maintained a well-renowned title because the model not solely focuses on magnificence regime but additionally on technological innovation equivalent to NFC know-how. Philips makes use of NFC to authenticate brush heads and configure system operation. The model protects its skincare units and aesthetics instruments by embedding NFC tags on their merchandise.

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Clever Operation of Magnificence Units

Philips gives a lot of equipment with personal-care units, and clients could discover it difficult to make use of them precisely. Equipment like brush heads are built-in with a built-in reader to repair such points. The provision of this built-in reader permits the NFC tags to switch all consumer guides, directions and specs for guaranteeing correct use of those equipment from magnificence homeowners to customers’ smartphones. The automated configuration of system operation permits the consumer to study concerning the setting or preferences for adjusting stress and rotation of equipment whereas utilizing the system.

Safe Authentication of Private-care Units

Magnificence model homeowners and cosmeticians use NFC know-how to keep up the integrity of their merchandise. Magnificence merchandise hooked up with NTAG 213 TagTamper allow the shopper to detect the open/shut standing of bought merchandise. They confirm the originality of the merchandise and determine whether or not the bought product comprises any consumable gadgets or not.

By way of Safe NFC Companies, model homeowners can set their personal-care units to trace utilization. On this approach, clients can obtain alerts and notifications about their merchandise on their smartphones, equipping them to eliminate the merchandise after the expiry date. As soon as the product reached to its expiry date, NFC tags permit them to reorder the identical equipment with only one faucet. So, that’s why each magnificence model and cosmetician is utilizing NFC know-how.

Higher Understanding of Clients Pursuits and Behaviour

Within the beauty trade, a lot of merchandise comes into the market, however just a few of them convey earnings. NFC know-how permits worldwide manufacturers like Philips to get a greater understanding of buyer preferences and pursuits concerning their aesthetic merchandise. By accessing real-time intelligence and cloud-based monitoring of likes or dislikes of shoppers, the model homeowners can shift and alter their present product methods. In a nutshell, model homeowners can reorganize their content material and goal buyer after altering beauty strains in line with cloud-based statistics.

Wanting Past the Buy

The potential of NFC know-how empowers magnificence manufacturers to interact their viewers at a deeper degree and past. It gives dynamic and intimate methods for model homeowners to work together with clients by carrying contemporary and new vitality. If you wish to enhance operational effectivity, drive gross sales, study buyer preferences, nurture loyalty applications, construct an ever-lasting customer-brand relationship, present product’s verification, authentication, originality and safety, then NFC tag, supported by NXP Semiconductors, is the appropriate solution to obtain it.